5) New Form of Media Planning

Nowadays, people from all around the world are constantly on the rush for time. They always wanted anything to be convenience following the various creation of new technology. Despite the creation of new gadgets, it has brought out the trend to mobilize our media. Blogging activity becomes more convenience, mobile and even handy where we are able to access blogs and post entries with moblogs (mobile blogs). It allows users to update their blogs from mobile phone or any other mobile devices.

For examples, online social network, MySpace has recently partnered with mobile giant, Vodafone in UK to host their blog. (MarketClusters 2007). In Malaysia, web users can moblogs with the new Nokia N95 mobile phone. Blog Heralds (2008) indicates that with the explosion on the new Nokia N95 mobile phone, with the new blogging application, it allows users to post to both Wordpress.com and self-hosted Wordpress blogs.

The number of moblogs and mobloggers has increase as camera phone has become a common in the market and everyone is able to have one. BBC news has states that “any blog is more likely to contain snaps sent from a phone as it is longer text entries composed in a moment of reponse.”

Besides moblog there’s a new form of media publishing in Malaysia is exists of the first Malaysian drama series to be specifically developed and produced for broadcast on the Internet. The online drama series title : Kerana Karina, comprising 20 four-minute episodes was streamed on http://www.gua.com.my/website successfully between October and December 2007, and has attract about 834,000 visitors to view it online.

References:

1.MarketClusters 2007, MySpace partners with Vodafone, MarketClusters, viewed 14 November 2009, <http://live.marketclusters.com/cl2/view/2007/02/07/myspace_partners_with_vodafone/ >

2.BBC News 2007, Hi-tech ways to stay in touch, BBC News, viewed 14 November 2009, <http://kickdefella.wordpress.com/2007/01/13/in-honour-of-the-heroes/%3e

3.Blog Herald 2008, Nokia N95 mobile phone gets Worldpress publishing application, Blog Herald, viewed 14 November 2009, <http://www.blogherald.com/2008/01/14/nokia_n95_mobile_phone_gets_wordpress_publiching_application>
4.The Star Online 2008, A First for Malaysian drama, Tech Central, viewed 14 November 2009, <http://star-techcentral.com/tech/story.asp?file=/2008/1/17/technology/19773587&sec=technology>