Evans (2004) has stated that principles help designer determine the relationship between the parts or design elements involved and serve as rules that a designer can follow when combining these elements in design. However, the main different when designing for print and online is the text placement.
Jakob Nielsen (1999) argues that many web users do not know how to design functional web documents. According to Jakob Nielsen (1997), he basically says that web writing should succinct, scannable, and make use of hyperlink to improve web usability. Diana Reep (2006) has reinforced Jakob’s theories because results show that 79% - 81% of users scan web material. Hence, Jakob Nielson (1997) suggests that online design should follow the F-shaped pattern where web users scan the content ‘fast’ in an F shaped.
Different with online, design for print information need to be more detail. The most important headline must be placed at the top left following with the body at center and end at bottom right. It is a must because readers often read print material in a Z shaped.
References:
1.Evans, P 2006, Publication Design, Delma Learnig, New York.
2.Reep, D.C. 2006, Technical Writing: principles, strategies and readings, Pearson Education, New York.
3.Nielsen, J 1997, Be succinct! (Writing for the web) Useit.com, viewed 12 November 2009, <http://www.useit.com/>.
4.Nielsen, J 1999, Jakob Nielsen interview, Jupitermedia Corporation, viewed 12 November 2009,
< http://www.webreference.com/new/nielsen.html >.
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